A trip to Istanbul sparked what would soon be a major pivot in Allison’s career journey. After spending years in front of the camera, interviewing A-listers like Britney Spears, Angelina Jolie, and Khloe Kardashian, and working as an entertainment reporter and content creator for major networks like MTV and PopSugar, Allison McNamara found herself at a crossroads when her hit show on PopTV co-hosted by 90210’s Sinead Grimes was canceled in 2016.

In this episode of WBMB, we explore Allison’s extraordinary journey from the spotlight to becoming the founder of a unique skincare brand, a transition that showcased fearlessness and hard work. Harnessing years of experience and a star-studded network, Allison courageously embarked on a journey into the uncharted realms of the beauty industry, daringly pushing past her comfort zone to chase her dreams.

As we dive into Allison’s journey, we not only discover her unexpected breakthrough into the beauty industry with the 2018 launch of MARA—an award-winning line of algae-infused skincare and wellness products—but also learn about the transformative power of influencing and how it plays a role in propelling her brand to success.

Thank you, Allison McNamara, for sharing your inspiring story with us! Tune in to this week’s episode on your favorite podcast platform to explore more.